YOUR SALES

YOUR
PEOPLE

YOUR PRODUCT

YOUR INNOVATION

YOUR
BRAND

YOUR STRATEGY

YOUR
CULTURE
INFLUENCES
EVERYTHING!

HOW
DO YOU DESIGN YOURS?

Design your team culture. 

We tell you how. 

WAIT, WHAT?

Your team culture becomes your #1 priority!

As the focus shifts from product to humans.

HOW SO?

1. Organizational structures change.

static 

control

dynamic

trust

2. Innovation cycles must increase, as the

life period of companies decreases massively. 

 

1990 < 60 years 

2021 < 10 years

2030 < 3 years (?)

WHAT DOES IT
MEAN FOR ME?

To innovate & succeed in dynamic structures, you need to build a culture of trust.

You build a culture of trust by spending a significant amount of time & money in creating clear structures & experiences to foster strong relationships. 

Culture design has to be part of your daily job and #1 priority.

HOW DO YOU DESIGN CULTURE?

We have identified 30+ "culture-building elements" that define the quality of your team/company culture.

 

1. These are differentiated between "direction / structure" & "behavior / routine" elements.

2. We have created frameworks for each of these elements to help you design a great experience for your employees based on safety, achievement & growth.

3. The better the employee experience, the better your culture. But an incoherence between what is written & what is lived, makes or breaks culture.

4. In collaboration with you, we identify which of these elements are existing, missing, or failing and then improve/create the elements & the experiences around them.

5. Underneath you'll find some examples of the 30+ culture-building elements:

BEHAVIOR / ROUTINE ELEMENT

PURPOSE

OUR PURPOSE IS WHAT MOTIVATES ME DAILY TO DO GREAT WORK. ​

OUR VALUES ARE NOT MATCHING WITH THE DAILY ACTIONS OF THE LEADERSHIP.

VALUES

REGULAR TEAM MEETINGS

ORG. STRUCTURE

LEADERSHIP

ROLES

REGULAR PROJECT REVIEW MEETINGS

REGULAR CAREER / GROWTH SESSIONS

REGULAR MOMENTS OF CELEBRATION

...

ROLES & RESPONSIBILITIES ARE NOT 100% CLEAR, LEADING TO CONFLICT & CONFUSION .

...

OUR REGULAR TEAM MEETINGS GIVE ME A SENSE OF BELONGING. 

HOW DO I EXPERIENCE THIS ELEMENT IN DAILY LIFE?

REGULAR FEEDBACK MEETINGS

THE FEEDBACK TALKS HELP ME GROW & FEEL A SENSE OF ACHIEVEMENT.

CULTURE-BUILDING ELEMENT

EMPLOYEE EXPERIENCE

HOW DO I EXPERIENCE THIS ELEMENT IN DAILY LIFE?

DIRECTION / STRUCTURE ELEMENT

...

...

Design your team culture. 

We tell you how. 

 

HOW DO YOU BENEFIT FROM A CULTURE OF TRUST?

Your net income will increase over time. According to a Harvard study up to 756% over 11 years.

Higher employee engagement, less fluctuation & reduction of burnout. 

Culture & brand are two sides of the same coin. An authentic brand will reflect the inner culture & will be your best advertisement for future hires & clients.

 

WHO ARE YOU?

We are Eva-Maria & Karim. 

 

  • Two global citizens with 30+ combined years of experience in tech innovation, startup foundation, education, design thinking & business and culture design. 

  • Lived on 5 continents and experienced different cultures, e.g. USA (Silicon Valley), Australia, India, Japan, Bangladesh, Mexico, Brazil, Peru, UK, Germany

  • Built an active 5000+ strong network of global innovators & leaders.

  • Members of global communities like the World Economic Forum Global Shapers, Sandbox, Sigma Squared Society

  • We are committed to supporting hybrid & remote teams to flourish, feel connected & empowered to navigate futures successfully.

Eva_türkis-2_edited_edited_edited.jpg
Karim_türkis.jpg

 Karim Mustaghni

Founder & Head of Creativity,
Culturedesign.org

// Read more about Karim

 

WHY DO YOU DO
WHAT YOU DO?

We believe if human potentials are unlocked in cultures of dignity & trust, then the structures and processes of an organization can turn into multipliers of sheer innovation and success.

HOW DO YOU WORK?

We combine our expertise from creativity research through neuroscience, behavioral design, and design thinking with our own business practices from our lived experiences of building startups & global culture work experiences.

 

We don't believe in "pure" consulting.  We want to enable your team and organization with the right tools, language and skills to design culture continuously by yourself. We have achieved our mission only when you can do the work without us.

WHAT
DO
YOU
OFFER?

CULTURE & BRANDING CONSULTING 

Duration between 2 days and 8 weeks, depending on package A, B or C & size of the team.

A. CULTURE HEALTH CHECK

Analysis of the current team performance/culture status of your team. Find out which culture building elements are existing and what is missing to create a strong team culture.

B. SPRINTS (2 OPTIONS)

1. We solve your team problem

2. We help you define your culture DNA & build an authentic brand that reflect your inner culture.

C. INTERNAL CULTURE TEAM

We educate and help you set up your internal culture design team to guarantee a continuous development and growth of your culture & team performance.

CULTURE & CREATIVITY SCHOOL

Duration between 2 hours and 3 months, depending on package A, B or C & size of the team.

A. MEETING & TEAM BUILDING WORKSHOPS

Your team has lost its ability to connect with each other, don't know how to set up meeting experiences or just needs some new, creative input? Then this is what you need.

An innovative way of learning how to design your company culture & align it with your brand while having 24/7 access to a global community of culture designers.

C. CREATIVITY GYM

Increase your team's creativity & association levels through neuroscientific researched practices & enable them to solve problems faster and in more unique/innovative ways.

JOIN OUR FLAGSHIP PROGRAM

 
Tropical Leaves

THE ONLINE CULTURE & BRAND CAMPUS

WHAT DO OTHERS
SAY ABOUT YOU?

"Working with Eva and Karim totally changed how we work and relate with each other at l'atelier. The close, honest, personal accompaniment and advice were key to creating and strengthening our culture and make our office more professional, efficient, and respectful. They gave us clarity, objectivity and organized our ideas, objectives, and the team itself, while learning, having fun, and deepening our relations."

Liza Murlender (Argentina),
Psychologist & Culture Designer,
L'atelier

1601920263931.jpeg

“Our goal was to define and formalize our company values. Bringing in Eva-Maria & Karim from culturedesign.org as external consultants in this process has turned out to be a good decision. They came in with deep curiosity and passion & customized the process to our needs at Studydrive. We felt guided and supported and are very satisfied with the result”.

Philipp Mackeprang (Germany),
Founder and former CEO,
Studydrive

1517537201709_edited.jpg

Eva, Karim, and their team helped our team gain an understanding of how our company culture could be shaped in a conscious rather than accidental manner. Through a series of conversations, workshops, and surveys, we explored many of the things that are often overlooked because they’re not transparent, such as all the roles we carry that are both within and outside of our job description. As a result of their work, we now have a company culture team that is shaping the company and are hiring a couple of people to take on some of those roles. Working with them had a visible positive impact on our team, and my only wish is that we could have worked with them for longer!

Mar High (Germany/USA),
Director of Product Design,
Simplabs

1635238783055_edited.jpg
 

HOW DO I GET IN TOUCH WITH YOU?

Feel welcome to book a free 30 min Zoom call, so we can get to know each other & hear about your culture challenges. 

 

Looking forward to speak to you soon,

Eva-Maria & Karim

 

In case of an urgent enquiry, please write us via the contact form below or directly via hello@culturedesign.org 

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