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Find out more about our story.


We are Eva-Maria Zoll & Karim Mustaghni

Co-Founders of &

We share a passion for innovation and excellence. Over the years, we built expertise and a deep understanding of power dynamics, and personal experience of exclusion and discrimination. We have a high sensitivity and empathy for a variety of human experiences, due to our various immersions in other work cultures and experiences in different countries across the globe.

We come from different cultures, speak different languages, think at different speeds, and therefore listen differently, interpret and observe different patterns, and details, and tune into different details when hearing about stories and experiences.

We combine our expertise from design thinking, creativity research, mindfulness, emotional intelligence, behavioral science, and neuroscience with our own business practices from our lived experiences of building startups & global culture work experiences.


Short bio Eva-Maria Zoll

Eva-Maria is the co-founder of & She pioneers and innovates in the field of Culture Design since 2018 and is passionate to create healthy work environments. She is an expert in team culture & learning experience, a business innovation consultant, and a seasoned facilitator and teacher with over 18 years of experience. 

Eva-Maria is a graduate of Germany's most innovative Business school, Alanus University, a certified  Design Thinker at the HPI in Berlin, a BDVT certified business trainer, and a member of Sandbox, a global community for young innovators. 

Having co-build the award-winning health tech company as the first employee, led her to understand the importance and possibility of shaping the "Culture DNA" of a team early on. It did also show her the lack of resources and tools for teams to understand how to shape team culture from day one.  

The experience of having worked in a variety of different work environments,  having lived and worked in countries such as Australia, Brazil, Bangladesh, Mexico, Germany, India, Peru, Portugal, USA, and her ongoing own research gives her a unique and sharp perspective on understanding power dynamics in teams and being able to put words to the often invisible layer of culture. 

Eva-Maria works with clients coming from all around the world and when she doesn’t explore countries herself, she currently lives in Frankfurt. 


Short bio Karim Mustaghni

Karim Mustaghni is an entrepreneur, artist, and keynote speaker with 150+ speeches experience, and the co-founder of and He is a creativity and DEI/team culture expert and an experienced business innovation consultant with 15+ years of work experience. Karim has a passion for teaching creativity and designing human-centric, high-performing team cultures through neuroscience and behavioral design. He is on a mission to unlock the full diverse 'creative' potential of humans and organizations through a holistic culture and DEI approach.


Networks are his thing. He lived on five continents, built himself a one-of-a-kind network of 2500+ global experts and innovators, served as community director of Sigma Squared Society, a global community for the world's most disruptive young entrepreneurs, is a Global Shaper, an initiative of the WEF, a member of Sandbox, member of the 2hearts community and a fellow of the BMW Foundation. Karim is also the host of the creativity podcast "What If...?" on Apple & Spotify.

Read more about Karim and his work on his website

A few companies we have worked with in different formats

Accenture, Atolye, b.braun, Big Little Robots, DEBA, DB, Ehorses, GIZ, HKR, Innovation Forum Lausanne, ING, L’Atelier Nomad Architecture Studio, Lufthansa, Retrobrain, Naturata, No One, Original Unverpackt, SAP, Simplabs, Smore, Studydrive, Unsettled, and many more.



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